Organizations in this industry (particularly banks and payment providers) are faced with difficult market modeling, individual customer profiling, and marketing challenges Increasing the share of wallet, the portion of a customer’s funds or transactions that are handled by the financial institution, is the key to maximizing profitabilityand increasing revenues.

 

Other challenges in this sector include fraud detection, loyalty programs, and specialized services. AvonDx has built its services

based in this area of expertise to cover:

  • Customer lifetime value

  • Customer retention 

  • Marketing automation 

  • Cost modeling

  • Customer profitability analysis

  • Market segmentation

  • Forecast and prediction

  • Loyalty program

  • Compliance for Anti Money Laundering (AML)